Must My Wannabe Influencer Friend Cease Using People for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I spend assisting her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me smiling with another. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not leverage, it’s just being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not all people likes being filmed, but often unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions help each other in small ways. My assumption was filming a short video here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some authentic experiences, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Stephen Brady
Stephen Brady

A passionate writer and storyteller with a love for exploring human experiences through prose and poetry.